Cybersecurity is Putting Customer Trust at the Center of Competition

In this article, Burt talks about how software-based systems can never be fully secure and so cybersecurity is essentially based on the trust that a consumer has in a company or a country to keep their information private and secure. He analyzes both Olav Lynse, a Norwegian security researches, and Tim Cook, the CEO of Apple. Lynse essentially determined that technology can never be fully secure, which led to the author’s conclusion that the feelings of security come from inherent trust in a corporation. That led into him discussing that trust is developed from marketing and PR campaigns, like those staged by Apple, because consumers are more likely to use technology that is perceived as safer.