Abstract:
With the heating discussion on corporate social responsibility in China, which has also been referred to as sustainability, both Chinese and foreign companies operated in China started to promote their corporate social responsibility, which is related to their reputation and branding. This paper examines different dimensions of corporate social responsibility/sustainability and to see how companies have adapted to the increasing demand of corporate social responsibility. In conclusion, the Chinese companies focus more on economic dimensions, including philanthropy, and the foreign companies more on product responsibility – contentious labour issues and the environment receive relatively limited attention in both groups in China.
Author:
Kolk, Ans, Pan Hong, van Dolen, Willemijn
Institution:
University of Amsterdam Business School, The Netherlands. Business School, Jilin University, China