Conceptual model for marketing solar based technology to developing countries

Developing countries are faced with large shortfalls of electric-power generation, shortages of usable indigenous fuels, and transportation bottlenecks for those fuels. The loss of revenue that is forced upon the industry due to power cuts and frequent interruptions of power supply is substantial. Renewable sources of energy have an important role to play in providing much needed power in the context of growing global concern about sustainable energy supplies and protecting the environment from the adverse effects of fossil fuel utilization. The purpose of the study is to identify the factors that influence the adoption of solar-based technology. An examination of the literature in the area of diffusion of technology has led to the identification of different variables. The possible relationships that may exist between these variables is depicted in the conceptual framework. This paper attempts to clarify the relationships between the variables that have been identified and the decision to adopt.