Abstract: 
The need for information security has moved beyond its traditional organizational boundaries. It  is  becoming  a  requirement  for  all  information  technology  users.  Many  countries  are  recognizing  this  need  for  their  citizens  to  be cyber  aware  and  secure.  Consequently  these  countries are beginning to implement national cyber security campaigns and efforts. Literature advocates that these campaigns should aim to foster a national (societal) cyber security culture to  be  truly  effective.  Currently  there  are  no  guidelines  for  how  to  foster  a  cyber  security  culture  at  a  societal level.  One  of  the  elements  required  in  a  culture  fostering  process  is  education.  This  education  needs  to  be  effectively  conducted  to  have  a  foreseeable,  positive  result  which  is  measurable.  Therefore  a  scalable,  culture  fostering  campaign is  needed.  This  paper  reports  a  study  of  an  annual  cyber  security  educational  campaign  which  aims  to  begin  fostering  a  cyber-security  culture  amongst  the  youth  in  the  Nelson  Mandela  Metropolis  in  South Africa. The objective of studying this campaign is to establish a baseline campaign from which suitable guidelines for a future campaigns (at any scale) may be abstracted. 
Keywords: information security culture, cybersecurity education, case study, cybersecurity awareness, human factor, action research, campaign, youth.  
Author: 
R. Reid and J. Van Niekerk
Institution: 
Institute of ICT Advancement, Nelson Mandela Métropolitain University